Wednesday, 20 March 2013

never liked Eno

We inhabit a world of frequency, where hidden codes, subliminal messages and logos and symbols (sigils) abound...if only you can see them.
Brian Eno's brief to write Microsoft Windows 95 startup music stated that it must be universal, inspiring, sentimental, emotional etc. and also exactly 3¼ seconds long. Why? Are there cultural codings preparing us to be affected in specific ways and impacting on the overall Windows experience. Microsoft wanted a piece of music to evoke the basic experience of using their operating system, which meant, in essence, to situate a user's emotional frame of reference within certain parameters. and thereby develop a better relationship with their software.

full article here

1 comment:

  1. an i tell you summut else fe nowt....slider dont go up till i want to listen, well careful with wat go in my ears